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For organisations
Who are you as
a business, really?

For founders and SMEs who know their business better than anyone but struggle to say who it actually is. The story is already there. This work surfaces it, shapes it and gives it language that actually sounds like you.

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The same principle that applies to people applies to organisations. Most businesses communicate from the outside in; describing what they do, how they do it, what they charge. The ones that connect do something different. They communicate from the inside out.

That means starting not with your product or service but with who you actually are; your values, your instincts, the particular way you see the world and the particular people you do your best work with.

Founders who have been through this process describe it as the clearest they have ever been about what their business actually is; and the first time it has felt completely like them.

The output is not a tagline. It is a foundation; a written articulation of who your business is that becomes the reference point for everything your business says about itself from this point forward.

Starting point
The Story Session
One focused session. Complete brand DNA output.

A single working session; online, focused, direct; to surface and articulate your brand story. Your why, your how, your dream client; in language that actually sounds like you. Delivered as a written Brand DNA document you can use immediately.

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Full project
The Brand DNA Project
Story Session plus designer brief plus full project management.

Everything in the Story Session; plus a complete brief for your designer or agency, project management of the design process from brief to completion, and Diverge as your guide throughout. Designer cost is separate and agreed directly with them.

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Questions to sit with
You don't have to answer these now.
But notice which ones stop you.
01
Who are you as a business when you strip away what you think you should say?
02
Who is your dream client; and does your current message speak directly to them?
03
Who do your best clients say you are; and is that reflected in how you present yourself?
04
Who would you be as a business if you communicated from the inside out?
05
Who do you want people to think of when they think of what you do?
If you are ready to explore the answers,
let's talk.

The conversation starts with a single question. Get in touch and we will take it from there.

Get in touch